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creative direction | branding | user experience

Corporate Branding

Branding | May 06, 2024

As Creative Director of Communications at Zynga, I was responsible for managing brand identity along with directing and executing visual corporate communications materials including social media, email, partnerships, advertising, and products.
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Presentations

IAB PlayFronts 2023

Presentations | March 01, 2023
Partnered with Zynga's Ad Sales team to craft presentation slides for their speaking engagement at the IAB Playfronts 2023.

App Store Feature Pitches

Presentations | October 01, 2019
Teamed up with Zynga's ASO team to design App Store pitch strategy presentations for Jam City's Cookie Jam and Panda Pop, to be featured on Apple and Google app storefronts.

Digital Ads

Research Study Ads

Ads | August 18, 2022
Created a suite of five different ad banners at seven sizes each for the Zynga 2022 Player Research Study.

Talent Acquisition Ad Template

Ads | January 11, 2024
The goal was to develop a suite of easy-to-update social media art assets that can be massed produced quickly while elevating Zynga’s brand presence.

Website Takeovers

Ads | January 08, 2010
Designed various ad creatives from full website takeovers to header and wallpaper placements.

Social

Zynga: Social Posts

Social | December 31, 2020
A collection of social media assets I was tasked with creating for Zynga spanning across corporate messaging, holiday events, and employee spotlights.

Cookie Jam: Pets Feature

Social | April 25, 2019
Part of a social media campaign highlighting a new pets feature for Jam City's match-3 game, Cookie Jam.

Partnerships

World Health Organization

Branding | March 30, 2020
Zynga and The World Health Organization (WHO) partner to bring together the gaming industry to provide support, information, and activations while encouraging players to practice social distancing.

USC Games Expo

Branding | March 20, 2018
I lead the creative conceptualizing and design of branding and materials for the 2018 USC Game Day program presented by Jam City.

Kenneth Cole

Ads | June 01, 2021
Kenneth Cole brought his debut Pride collection to Zynga’s hit hyper-casual game High Heels! It was the first time Kenneth Cole’s street smart style was featured in a mobile game.

Posters

Retractable Banners

Marketing | August 13, 2024
Created 33''w x 80''h retractable print banners used as marketing and recruiting materials.

Flyer Design

Marketing | August 02, 2016
Conceptualized and designed a series of flyers for Jam City's employee events from 2016 to 2019.

Product Labels

Coolhaus Collaboration

Marketing | January 19, 2019
I worked in collaboration with the Coolhaus design team and the Cookie Jam studio Art Director to design the product label and marketing materials promoting a limited time, sweet partnership between Coolhaus and Jam City.

Label Design & Promo Art

Marketing | January 08, 2017
My role was to design product labels and marketing materials for a promotional cookie butter spread based of Jam City's flagship game, Cookie Jam.

Websites

GoPro Line of the Winter Contest

Websites | December 30, 2014
A single page design for a winter contest microsite in partnership with GoPro where skiers and snowboarders submit their best runs for a chance to win $20,000.

Oakley Surf Shop Challenge

Websites | April 03, 2013
Created a surfing contest microsite in partnership with Oakley that pit four-man teams (two surf shop pros and two shop employees) against each other for a chance to win an all-expense-paid trip to the National Championship.

Nike Lowers Pro

Websites | May 01, 2012
Designed a surfing microsite in partnership with Nike where the world's best surfers battle at one of the world's most progressive surf breaks for $250,000 cash and the coveted 14-karat gold railroad spike trophy.

Game Developement

Developer Tool: Ultimate Timer

Misc | December 10, 2021
Created and developed a royalty-free, time-based event engine sold in the Unity marketplace that helps game creators boost productivity.

Developer Tool: Waypoint Indicators

Misc | November 05, 2019
Designed and produced an on/off-screen customizable navigation system sold in the Unity marketplace to help streamline Unity game developer workflows.

Video